Children by the Millions Wait for Alex Chilton
"In a monoculture, it's impossible to create any subculture that stands in opposition to the mainstream … because the mainstream simply appropriates it. I'm not talking about appropriation in the corporate/capitalist sense, where the signifiers of alternative culture are used to sell everything from German cars to Tom's of Maine toothpaste. That's nothing new. What's weird about the monoculture is that it actually embraces subcultures and makes them part of the global mainstream at a far greater speed than has ever been achieved before. Even anti-consumerism is acceptable; check out the circulation of Adbusters in any given month."
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