iSnack2.0: was it a massive con job?
"We have been overwhelmed by the passion for Vegemite and the new product. The new name has simply not resonated with Australians. Particularly the modern technical aspects associated with it."
"At no point in time has the new Vegemite name been about initiating a media publicity stunt. We are proud custodians of Vegemite, and have always been aware that it is the people's brand and a national icon."
I still think it was a publicity stunt, and I know that by me posting this (and my earlier entry) I'm playing into their hands.
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