New Vegemite spread named iSnack2.0
"iSnack 2.0 is the name Kraft Foods chose for the new, creamier recipe of the suburban staple, following a national naming competition which attracted more than 40,000 entries."
40,000 entries and they choose 'iSnack 2.0'? This has to be a joke, or some kind of marketing scam. They've just turned an Australian icon into a laughing stock.
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